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Social Media Use in Australia - November 2018

Social Media Use in Australia - November 2018

Google Plus recently had a security issue where user data was exposed and the incident was kept quiet for several month. As a result Google Plus will be shutting down. This isn’t entirely surprising as this social network never really gained traction in Australia.

Social Media Use in Australia - December 2016

Social Media Use in Australia - December 2016

The Australian market is now in a mature phase, we don’t see large growth for all networks as we did a couple years ago, however there are still some significant changes to major services like Instagram, Snapchat and WhatsApp.

How Millennials use Social Media

How Millennials use Social Media

The term “Millennial” refers to people born between 1981 and 1997, and everyone knows that they spend a lot of time on social media or other technology. A BuzzStream and Fractl survey, taken by 1200 people from three generations (Millennial, Generation X and Baby Boomers) shows the difference in content preferences between the generations.