marketing

Social Media Use in Australia - January 2019

Social Media Use in Australia - January 2019

Google Plus recently had a security issue where user data was exposed and the incident was kept quiet for several month. As a result Google Plus will be shutting down on 2 April 2019. This isn’t entirely surprising as this social network never really gained traction in Australia.

Social Media Use in Australia - December 2018

Social Media Use in Australia - December 2018

Happy New Year!

Social Media users in Australia are some of the most active in the world, with a total of around 60% of the country’s population an active user on Facebook, and 50% of the country logging onto Facebook at least once a day.

Top Five Content Marketing Trends Every Small Business Should Implement

Top Five Content Marketing Trends Every Small Business Should Implement

Attracting new customers to your small business and staying relevant in an often uncertain economic climate is no easy feat. While print media has long been the mainstay of smaller companies, to be successful in today's world, businesses have to approach their marketing differently.

Social Media Use in Australia - December 2016

Social Media Use in Australia - December 2016

The Australian market is now in a mature phase, we don’t see large growth for all networks as we did a couple years ago, however there are still some significant changes to major services like Instagram, Snapchat and WhatsApp.

How Millennials use Social Media

How Millennials use Social Media

The term “Millennial” refers to people born between 1981 and 1997, and everyone knows that they spend a lot of time on social media or other technology. A BuzzStream and Fractl survey, taken by 1200 people from three generations (Millennial, Generation X and Baby Boomers) shows the difference in content preferences between the generations.