brand

The 5 'I' Factors of Powerful Brand Storytelling

The 5 'I' Factors of Powerful Brand Storytelling

If you want to boost your content marketing return on investment, there is no faster way than to develop a cohesive storytelling strategy. Brands that focus on strong stories are much likelier to see high engagement and increased audience interactions. 

Branding in the 21st Century: The rewards and challenges of building a brand in the Digital Age

Branding in the 21st Century: The rewards and challenges of building a brand in the Digital Age

Building a brand used to be a relatively straightforward process.

In order to be successful, businesses needed little more than a beautiful and memorable logo and a generous marketing budget. Armed with those simple things, business owners could buy ad time on radio and TV, place coupons in the local newspaper and drive customers through their doors.