If you want to boost your content marketing return on investment, there is no faster way than to develop a cohesive storytelling strategy. Brands that focus on strong stories are much likelier to see high engagement and increased audience interactions.
Building a brand used to be a relatively straightforward process.
In order to be successful, businesses needed little more than a beautiful and memorable logo and a generous marketing budget. Armed with those simple things, business owners could buy ad time on radio and TV, place coupons in the local newspaper and drive customers through their doors.