People often underestimate, or do not even consider, the impact that their employees have on brand. Your people are your brand....and people can make or break a brand. No matter how much money you throw at marketing your business, the first impression that your client or customer will have is that of the experience they have when they phone your business or walk in your front door.
So what can you do to improve your people, your brand? Guest blogger and HR Professional Stephanie Beard explores the Leader as Coach - how you can lead and coach your people and empower them to walk, talk and live your brand.