Social Media Use in Australia - October 2016

*The information below is provided with thanks to

*The information below is provided with thanks to

As we come into the summer months we generally see a slight uptick in social media activity as people have time off for holidays and often entice more senior members of their families/friends to signup to social media websites.

There are also some interesting social media events coming up around Australia - looking at how social media is evolving in Australia and globally and how it’s use in marketing has changed.

Social Media Statistics Australia – October 2016

1. Facebook – 15,000,000 users (steady)
2. YouTube – 14,600,000 UAVs
3. – 5,300,000
4. Instagram – 5,000,000 Monthly Active Australian Users (Facebook/ Instagram data)
5. Snapchat – 4,000,000 DAILY Active Australian Users (Company data)
6. Tumblr – 4,000,000
7. LinkedIn – 3,500,000
8. WhatsApp – 3,100,000 Active Australian Users (30% increase since 2015)
9. Twitter – 2,800,000 Monthly Active Australian Users approx
10. TripAdvisor – 2,600,000
11. Tinder – 2,000,000 Australian users (my estimation)
12. Blogspot- 1,750,000
13. Yelp – 1,600,000
14. Flickr – 520,000
15. Pinterest – 280,000
16. Reddit – 100,000
17. MySpace – 80,000
18. Google Plus – 60,000 monthly active Australian users approx (my estimation *revised*)
19. StumbleUpon – 40,000
20. Foursquare/Swarm – 13,000
21. Digg – 12,000
22. Periscope – 9,500
23. Delicious – 9,000

(All figures represent the number of Unique Australian Visitors [UAVs] to that website over the monthly period – unless otherwise stated above).

Australian Population on Facebook

According to the ABS Population Clock – there are approximately 24,250,000 Australian citizens.

Of this number, there are 15,000,000 monthly active users on Facebook.

Therefore approximately 61% of the total Australian population is an active monthly user on Facebook.

Considering people aged under 13 years are technically prohibited from signing up, and people over the age of 80 generally don’t frequent social media sites like younger demographic groups – this goes to show Facebook has huge penetration into the Australian market.

Key Points to Note:

  • 61% of the total Australian population is an active monthly user on Facebook.
  • YouTube is seeing consistent growth almost every month as it nears Facebook volume. However the type of the engagement on the site is totally different to that of Facebook.
  • WhatsApp has increased it’s Australian user base by 30% since early 2015. This means WhatsApp has more monthly users in Australia than Twitter.
  • Twitter has been stagnant in user growth over the past 2 years.
  • Blogging used to be a very common activity for many internet users, our research is suggesting that this is now quietening down a little as people don’t create as many new blogs as previously done.
  • Google Plus in Australia has approx 60,000 users who actively use the service every month and this hasn’t grown for sometime.



Statistics compiled by for October 2016. Stats and research produced by the Vivid Social – Social Media Agency. Figures correct as of 31/10/16.