Social Media Use in Australia - May 2018

Social Media users in Australia are some of the most active in the world, with a total of around 60% of the country’s population an active user on Facebook, and 50% of the country logging onto Facebook at least once a day.

Video is also a very popular medium with around 15 million Australian visitors to the YouTube website every month.

Social Media Statistics* Australia – May 2018

1. Facebook – 15,000,000 Monthly Active Australian Users (steady)
2. YouTube – 15,000,000 Unique Australian Visitors per month (UAVs)
3. Instagram – 9,000,000 Monthly Active Australian Users (FB/ Instagram data)
4. Snapchat – 6,300,000 Monthly Active Australian Users (Snapchat data)
5. WhatsApp – 6,000,000 Active Australian Users
6. WordPress.com – 5,600,000
7. Twitter – 4,500,000 Monthly Active Australian Users approx
8. LinkedIn – 4,400,000 Monthly Active Australian Users approx
9. Tumblr – 3,700,000
10. Tinder – 3,000,000 Australian users (my estimation)
11. WeChat - 2,900,000 Monthly Active Australian Users approx – (my estimation)
12. TripAdvisor – 2,800,000
13. Yelp – 1,500,000
14. Blogspot- 1,200,000
15. Flickr – 450,000
16. Pinterest – 270,000
17. Reddit – 100,000
18. MySpace – 70,000
19. RenRen – 70,000 Monthly Active Australian Users approx – (my estimation)
20. Google Plus – 55,000 Monthly active Australian users approx – (my estimation)
21. StumbleUpon – 39,000
22. Weibo – 30,000 Monthly Active Australian Users approx – (my estimation)
23. Foursquare/Swarm – 10,000
24. Digg – 10,000
25. Periscope – 9,000
26. Delicious – 7,000

*Stats Source: Vivid Social – Social Media Agency.

(All figures represent the number of Unique Australian Visitors [UAVs] to that website over the monthly period – unless otherwise stated above. Facebook Data includes users of desktop, mobile, application and messenger services).

Australian Facebook Users As A Percentage Of The Total Population

According to the Australian Bureau of Statistics Population Clock there are approximately 24.6 million Australians.

Facebook’s recent data shows there are now 15 million active Australians on Facebook. Therefore approximately 60% of the total Australian population is an active Facebook user. This is a huge number.

Facebook Demographics in Australia

Age Bracket                                   Number of Users*

13 – 17                                            940,000
18 – 25                                           3,500,000
25 – 39                                          6,100,000
40 – 55                                          4,100,000
55 – 64                                          1,600,000
65+                                                1,200,000

*approx numbers

Penetration of the Australian Population

Approximately:

  • 6 in 10 Australians use Facebook
  • 1 in 2 Australians use Facebook on a daily basis
  • 1 in 2 Australians use YouTube
  • 1 in 3 Australians use Instagram
  • 1 in 4 Australians use Snapchat

Global Stats of Interest

  • Facebook Monthly Active Users (Worldwide) - 2.01 billion
  • Facebook Daily Active Users (Worldwide) – 1.23 billion
  • Instagram Monthly Active Users (Worldwide) – 600 million
  • LinkedIn Registered Users (Worldwide) – 467 million
  • Snapchat Daily Active Users (Worldwide) - 161 million

Key Points to Note:

Snapchat has grown significantly in Australia and now have 6.3 million monthly active users and 4.5 million daily active users in Australia.

Approx 50% of the Australian population logs into Facebook on a daily basis.

WhatsApp has close to 5 million active users in Australia

Tier 2/3 networks such as Flickr, Pinterest, Google Plus, StumbleUpon whilst have more popularity in the US, have not caught mainstream use in Australia.

A large proportion of the Chinese community in Australia use Chinese social media tools like WeChat, RenRen and Weibo and these networks are growing.

LinkedIn now reports there are 8 million registered users in Australia, according to our research – just over half of this number log in every month.

 

Statistics compiled by SocialMediaNews.com.au for May 2018. Source: Vivid Social - Social Media Agency. Figures correct as of 31/05/18.