*Statistics compiled by SocialMediaNews.com.au for June 2015.
Stats courtesy: Vivid Social Research Division. Figures correct as of 30/06/15.
socialmedianews.com.au have reported again this month that social media growth in Australia remains fairly static, with some of the small networks actually shrinking over time.
This couldn't be truer than for MySpace, a platform that has lost hundreds of thousands of users over the past 4 years. The current market trend is in social media applications, which are gaining more traction that the tradition website based social networks.
Social Media Statistics Australia – June 2015
- Facebook – 14,000,000 users (steady)
- YouTube – 13,800,000 UAVs
- WordPress.com – 5,700,000
- Instagram – 5,000,000 Monthly Active Australian Users (Facebook/ Instagram data)
- Tumblr – 4,400,000
- LinkedIn – 3,600,000
- Blogspot – 2,750,000
- Twitter – 2,791,300 Active Australian Users
- WhatsApp – 2,400,000 Active Australian Users
- TripAdvisor – 2,150,000
- Tinder – 1,500,000 Australian users (my estimation)
- Yelp – 1,500,000
- Snapchat - 1,070,000 Active Australian Users
- Flickr – 650,000
- Pinterest – 325,000
- Reddit – 145,000
- MySpace – 95,000
- Google Plus – approx 60,000 monthly active Australian users (my estimation *revised*)
- StumbleUpon – 47,000
- Foursquare/Swarm – 24,000
- Digg – 17,500
- Delicious – 15,000
(All figures represent the number of Unique Australian Visitors [UAVs] to that website over the monthly period – unless otherwise stated above).
Key points to note
- The 2 social networks reporting consistent growth are Facebook and Instagram. Whilst Facebook hasn’t seen a growth of users in Australia this month – the long term trend is for continued growth. The same can be said for Instagram’s user growth.
- The Social Media Application scene is still hot – we are constantly seeing new apps created and gain considerable traction in Australia. Over the last couple of months this includes Wickr (secure messaging app) and Happn (geo-dating app).