Social Media Use in Australia - December 2016

Happy New Year.

The December monthly report shows the most popular social networks in Australia over December 2016. It also recaps the year as a whole and highlight the biggest changes to the social media landscape over 2016.

The Australian market is now in a mature phase, we don’t see large growth for all networks as we did a couple years ago, however there are still some significant changes to major services like Instagram, Snapchat and WhatsApp.

Social Media Statistics Australia – December 2016

1. Facebook – 15,000,000 users (steady)
2. YouTube – 14,700,000 UAVs
3. WordPress.com – 5,200,000
4. Instagram – 5,000,000 Monthly Active Australian Users (Facebook/ Instagram data)
5. Snapchat – 4,000,000 DAILY Active Australian Users (Snapchat data)
6. Tumblr – 4,000,000
7. LinkedIn – 3,600,000
8. WhatsApp – 3,100,000 Active Australian Users (30% increase since 2015)
9. Twitter – 2,800,000 Monthly Active Australian Users approx
10. TripAdvisor – 2,700,000
11. Tinder – 2,000,000 Australian users (my estimation)
12. Blogspot- 1,700,000
13. Yelp – 1,600,000
14. Flickr – 510,000
15. Pinterest – 280,000
16. Reddit – 100,000
17. MySpace – 80,000
18. Google Plus – 60,000 monthly active Australian users approx (my estimation *revised*)
19. StumbleUpon – 40,000
20. Foursquare/Swarm – 12,000
21. Digg – 11,000
22. Periscope – 9,000
23. Delicious – 9,000

(All figures represent the number of Unique Australian Visitors [UAVs] to that website over the monthly period – unless otherwise stated above).

Penetration of the Australian Population

Approximately:

  • 6 in 10 Australians use Facebook
  • 1 in 2 Australians use YouTube
  • 1 in 5 Australians use Instagram
  • 1 in 6 Australians use Snapchat

Key Points to Note:

  • 61% of the total Australian population is an active monthly user on Facebook.
  • 1 in 6 Australians are a Daily User on Snapchat.
  • Over the year we have seen both Instagram and Snapchat grow their Australian user base considerably.
  • Twitter has experienced stagnant user growth over the past 2 years and has a considerable churn rate of new users signing up but then never using the service.
  • Blogging is slowly decreasing in popularity.
  • Google Plus also has stagnant growth and the service hasn’t increased its Australian user base for sometime as they attract 60,000 monthly Australian users.

 

Statistics compiled by SocialMediaNews.com.au for December 2016.

Stats and research produced by the Vivid Social – Social Media Agency. Figures correct as of 31/12/16.