Ok....so it’s no real surprise that we at Splice love Instagram….like, we really love Instagram. Yep, in a weird, obsessive kind of way.
What is there not to like about a platform can turn any amateur (at best….read, mine) happy snap into something beautiful to be shared and admired by the masses across the world?
OK….if you are a purist in terms of the skill of the professional photographers, I can understand how you might find Instagram irksome and downright annoying. But for those of us who love to capture a moment in time and share it with the world….well, we are hooked.
So how do you make this ever growing social media platform work for your business? Here’s a few ideas:…..
Make sure your posts are a reflection of your brand
If you are a business offering products or services, everything you post on Instagram should be a reflection of your brand. If your pictures are unclear, out of focus or hard to see, people will perceive that lack of attention to detail will be reflected in your brand.
Great, well lit and colourful images grab people’s attention, and there is no excuse for not presenting a beautiful image with all the filters and editing tools available to you on Instagram.
Try to crop anything distracting out of your image, and most importantly, be authentic!
Try to create a clear theme and personality for your brand
If people come to your Instagram feed and don’t have a clear understanding of who you are and what you do, your products or service, then you have not made a great start! Whilst you need to have a clear vision of how you want your brand to be perceived, it is still ok to let your personality shine through in this. This is particularly true if you are a small business.
The Splice Instagram feed for instance features a lot of cafes, a real lot….that’s because I love, and drink a lot of coffee….and love where I live! That’s ok….it’s authentic and lets people have some insight as to the person behind the brand. And it is surprising how many people engage with Splice because of this fact. Eg…common ground….there are a lot of coffee lovers out there!
There are differing schools of thought about this…some experts will say that your feed should reflect only your products and services. But I say keep it human. After all, people connect with people.
Try interspersing posts relating to your products/ services with posts that are more general interest and give a bit of insight into the people behind the brand.
This is so important – USE #HASHTAGS
By using a couple of relatable hashtags in your image description, you will increase the chance of your post being found and growing your business and your following.
We (obviously) use #coffee a lot (yes….I like coffee). If you are not sure which hashtags to use, do a bit of research into like brands and see which ones seem to be working for them…..and just start experimenting. It will soon become obvious as to what posts are getting the most likes and comments. These are the hashtags you want to keep using.
When using a hashtag, usually add them at the end of your description. Up to 11 is considered the optimum amount. And if you are local business, always hashtag your city or town so that people in that location can find you easily.
Instagram is all about letting the creative juices flow! As mention, think about colour and fun. Make sure your images are clear and bright. Try not to make them too busy and just experiment!
If you’re anything like me, you will take inspiration from the many millions of awesome Instagram feeds and see how you can make it work for you.
…and as always, you can always drop us a note if you would like some help