Business Consulting

Social Media Use in Australia - October

Social Media Use in Australia - October

Google Plus recently had a security issue where user data was exposed and the incident was kept quiet for several month. As a result Google Plus will be shutting down. This isn’t entirely surprising as this social network never really gain traction in Australia.

Interesting Facts About Social Commerce

Interesting Facts About Social Commerce

The introduction of the commercialized internet in the 1990’s brought many novelties to commerce as electronic commerce, or ecommerce, was created. Ever since then shopping has been truly revolutionized. However, the newest way of advertising and selling products online is known as social commerce. It was created with the emergence of social networks at the beginning of the new millennium.

The key to leadership: The leader as coach

The key to leadership: The leader as coach

People often underestimate, or do not even consider, the impact that their employees have on brand. Your people are your brand....and people can make or break a brand. No matter how much money you throw at marketing your business, the first impression that your client or customer will have is that of the experience they have when they phone your business or walk in your front door.

So what can you do to improve your people, your brand? Guest blogger and HR Professional Stephanie Beard explores the Leader as Coach - how you can lead and coach your people and empower them to walk, talk and live your brand.

Email marketing works - here are 7 reasons why

Email marketing works - here are 7 reasons why

In the early days of the web, everyone loved their email. Sitting at your desk and hearing the familiar ping as an email landed in your inbox sent a rush of adrenalin through your entire being….well ok, that may be a little over the top but still, we all remember the thrill, right?